IBA (International Bar Association)
"Adopting CRM principles, personlisation
and e-commerce"
archive.ibanet.org
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Media
Internet, extranet website integrated with legacy systems.
Client name
IBA (International Bar Association)
Client Profile
Legal membership organisation representing 18,000 lawyers worldwide.
Brief
To create a virtual association, extend the core activities of the IBA online and provide new Internet-based services for members.
Solution
A website fully integrated with IBA legacy systems - providing new publishing, e-commerce and personalisation opportunities. Supports the organisation's philiosophy of adopting CRM (customer relationship management) principles. |
Case study
The International Bar Association is a membership-based organisation of 18,000 lawyers in over 190 countries. Chord9's solution for the IBA was a comprehensive website that recognised individual members as they entered the site and served them information about conferences, committees and publications relevant to their particular area of law. Conferences could be booked online and publications purchased and downloaded immediately and securely.
IBA editors managed responses from the site via a website response management tool with built in workflow that allowed the distribution and tracking of all site enquiries and orders.
Features
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Integrated with legacy systems. Individuals given access to relevant pages and any enquiry/booking forms are pre-filled with the individual's details
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Thousands of searchable publications in all aspects of law - available online to purchase and download immediately and securely
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The IBA conference calendar - with details of sessions and speakers, plus the ability for delegates to book and pay for their place online
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Personalised, password protected areas where visitors can check their details and participate in various specialist law community sites
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A searchable up-to-date members directory, complementing the annual, printed version - a vital networking tool for IBA members to contact other members anywhere in the world
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Back-end response management system enabling the IBA to manage all site communications and build closer relationships with members |
Benefits
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Closer relationships with members - facilitating the IBA's objective of adopting CRM principles throughout their organisation
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Improved database integrity and cost savings, members maintain their own information
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Increased revenue streams from publications and conference bookings |
Technology
Microsoft SQL Server 2000 and ASP (Active Server Pages)
e-commerce (shopping cart, SSL)
Pick multi-valued database (the legacy system)